The prevention in advertising
September 18, 2007The prevention takes more and more importance in advertising. Those ad deal with huge and big problem in the world.
The government has understand the impact on people of this add. That’s why the use more and more marketing to pass on a real message.
A new sort of marketing had been creating the social marketing
The message of thoses ads has transmited differetly in each countries cause of various mentality. Various techniques are used by marketing agency, the sweetness, shocking…
With this blog, i would like to approach all the subjects, like road prevention, diseases (cancer, AIDS), tobacco, overweight…
I chose to begin by the road accident prevention cause i think it’s the most shocking marketing in the add. They use shocking image to provoc to the driver a click and understand the importance of the life and the others life.
This ad stages a real accident and all the consequences. This movie show the reality and want to prove the speed in car can caused many damages.
Today the advertising prevention have to be shocking to make understand the road is not a game.
Other technique are using to make prevention. For example, this prevention campaign is really original and not based on shock. It’s just 8 aligned pictures near from roadside of person to remember to the drivers the flash of their life just before the death… And at the end of this 8 pictures there is a slogan wich say : “Don’t let your life flash before you…. slow down”
I think that ad is really thinking. There is no shocking picture but the message is clear and striking.
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