Contraception and Marketing
October 4, 2007The social marketing deals with subjects like contracepetion and have more and more subtle approach.
In the 90′s, we can see, the advertising aimed at the using of the means contraception. The ad wanted to make sensitive the person to how to use the condom for example. Advertising stayed on one mean contraception and do not make prevension on all the means. It because, it was the beginning of the social marketing.
During the next year, the marketing and the message has evolved trough the mentalities. Indeed, with the evolution of contraception, the taboos little by little fell. People can speak more freely of sexe and the danger. Today it is becoming a banal subject and the add try to pass on the message most simply possible.
We have the example with this ad which is spreading in this moment in France.In this ad, various couples are represent and different conception of pleasure so, end at the end a presentation of all the contraception means is show.
