AIDS ad
October 14, 2007About AIDS prevention , we can see huges defferences between countries.
Indeed, the culture and the open mind are differents between countries. That difference is showed in the ad of prevention about AIDS. The marketing have to adapt its message o his target.
For example, we can see in African countries, AIDS is a major problem and the marketing have to show a direct message. Sometimes with an humoristic touch. Indeed, the message can not be the same.
Indeed, in France and European countries, the sex subject is really evolved and it is not a taboo ot talk about this. In the prevention AIDS ad the message is more subtile, because in rich countries contraception is more easily to buy. And the distribution is more developed.
Take 2 examples : An African ad and Sweden ad.
Between those two videos, we can see the real different. Indeed, on the first ad, the message is direct we can see a man who is put a condom on a umbrella to help a woman. The message can not be so clear. Contrarly to the second video which show a father and his son in a supermarket. The son is unbearable, and the message is less direct cause it just to show “don’t make mistake use condom”.
With those videos, we can analyze the different target for the ad. And we can put in relation the importance to how transmit a message in ad.
