Prevention and the target
November 7, 2007we have seen the prevention ad can aim to some subjects, indeed most problems appears since many years and political, medical person have worried about this. With those apparition, it makes reflection to know how prevent this. At the begining, we can see prevention ad aim person with old advanced, and little by little, they have realized it will be preferable to aim young and very young children to learn the basic principles.
With the huge problem of supersize wich touch essentially USA, and begin to arrive in Europe, adverstising try to learn to the children why it is important to eat balanced to have good health. Make prevention earlier avoid to develop problems. Adverstising adapt itself to be ludic and funny to the children. Ad try to be funny to transmit the message. Children are more sensitive to advertising funny and the parents with this could inspire their education.
In France, at the moment we have big example with “Manger, Bouger”, it is adverstising with fruit which talk. Ads are diffused during the lunch and diner. Those adverstising are accompanied a web ludic site to learn how to maintain health. This site which appearance is simple advertise for everybody and permit simply to know the essential…
