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Tabacco

November 17, 2007

Adevertising evolution tabacco campaing have evolved the most fastly in the prevetion. In the 70′s, adverstising promoted tabacco like a good product and ad transmited quality, effect and style of this product. Since 70′s advertising tabacco have been more and more restricted to arrive to the banned.

To see, how producer promot advertising, we take a example of Camel’s ad :

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In this ad, we can see a camel with a cigaret in mouth. The camel is smiling, and wears sunglasses and leather overcoat, it is on a motor bike. For the time, camel wanted to creat an image really smooth. Today with the evolution of tabacco problem producer have been prohibited to make ad.

Year by year, advertising is restricted, for example in France during Formula one race, car with marlboro sponsor is banned.

With the political and medical advertises, tabacco is completly forbiden.

Now, prevention are effectives, in every cigarette package, we can see small message to prevent consumers….

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The tabacco effect are really slow and advertising want to show how this product kills year by year. Some advertising were really shocking like that :

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