New place for prevention

In general, marketing prevention campaing are made in basic place with basic means. We have seen prevention can be original in topic and the means how to transmit but it is always with TV spot or posters.

We have seen with previous posts, some campaigns are original. I have found a prevention campaing really invention not with image but more by the place.

Indeed, see this ad made in Romania :

In Romania, “Avon” cosmetic brand have decided to sensitize society on the importance of the breast cancer and tracking. This ad aim to the women only. To sensitize women, Avon have found an original means, one armchair in eight, is coverded by a pink cover. Avon have aimed places which are the most attended by women (like hairdresser, esthetician, cinema, solarium….). Why one armchair in eight…. ? because it is the proportion of women who are attacked by the breast cancer.

With the campaign, Avon could notice most of women avoid to sit on those armchair which is really symbolic. With this observation, effectiveness is proved and that shows implication women. The message was so much clear, so there was an increase in tracking centers of 30 %.

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